Desun Xie

3.41000 learners

Redefining Innovation blows up the outdated idea that innovation is just about flashy tech or minor product upgrades. This game-changing guide introduces origin innovation—a strategy focused on building interconnected ecosystems to create entirely new markets—while breaking down why stream innovation (incremental tweaks to existing products) leads to diminishing returns over time. Through real-world case studies, from Verity’s collapse due to ignoring user-centric ecosystems to Apple’s rise via integrating hardware, content, and developers, it shows how successful companies prioritize network effects over solo product excellence. It also lays out reverse strategies for latecomers to disrupt incumbents, two-sided market models (like McDonald’s and PayPal) that drive exponential growth, and actionable steps for corporate transformation. Plus, it explores regional innovation ecosystems (Silicon Valley vs. Route 128) and how Chinese firms use creative imitation to adapt global frameworks to local needs. Whether you’re an entrepreneur, manager, or innovator, this book gives you the tools to shift from incremental gains to game-changing, sustainable growth.