Hacking Growth
Hacking Growth, the definitive playbook for scaling businesses in the digital era, outlines a systematic, data-driven framework to achieve explosive, sustainable growth without draining marketing budgets. Co-created by growth hacking pioneer Sean Ellis and Morgan Brown, this methodology centers on cross-functional teams that break down silos between engineering, marketing, and data teams to run rapid, iterative experiments. Covering every stage of the user lifecycle—acquisition, activation, retention, and monetization—the book uses real-world case studies from Dropbox, Hotmail, Airbnb, and more to show how to identify your product’s 'aha moment', set a North Star Metric to align teams, and build a repeatable growth engine. It also addresses common pitfalls like growth stagnation, offering strategies to keep innovating and adapting to market shifts. Whether you’re a startup founder or corporate leader, this book turns growth from a lucky break into a predictable, scalable process.