Influencer
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Influencer

Joseph Grenny;Kerry Patterson;David Maxfield;Ron McMillan;Al Switzler

4.1753 learners

Ever struggled to get your team to speak up, your kids to adopt healthy habits, or your colleagues to prioritize quality? *Influencer* reveals that true change doesn’t come from commands, bribes, or empty speeches—it comes from mastering systematic influence. Drawing on real-world case studies from top restaurant chains, software teams, public health initiatives, and schools, authors Joseph Grenny and Kerry Patterson break down the science of lasting behavior change. You’ll learn to become a full-time influencer, focus on a handful of key behaviors that drive exponential results, and leverage six sources of influence (personal, social, and systemic motivation and ability) to remove barriers and fuel action. Whether you’re a manager, educator, parent, or community leader, this book gives you actionable strategies to break through resistance, align others with shared goals, and turn ambitious visions into reality.

Social Capitalbehavior changeKey BehaviorsSix Influence SourcesSystematic Influence
Concept

Three Core Influence Elements

Three Core Influence Elements:1) Clear measurable goals;2) Key behaviors;3) Use all six influence sources.

behavior changeInfluence Strategy
Concept

Super User Traits

Super users have 7 key behaviors: frequent check-ins, create shareable content, enforce community rules, give feedback, help others, refer new members, assist newbies. They focus on one community deeply.

LoyaltyCommunity EngagementSuper Users
Method

Finding Key Behaviors

4 Ways to Find Key Behaviors: 1) Obvious but ignored actions;2) Critical moments;3) Learn from top performers;4) Reverse bad cultural norms.

StrategyKey Behavior
Scenario

Delancey St.'s 90% Success Rate

Delancey St.’s success:90% of ex-convicts stay crime-free by focusing on key behaviors and all six influence sources.

InfluenceRehabilitation
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