Don't Be a Normal Fool: Reader Reviews & Ratings

Don't Be a Normal Fool
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Don't Be a Normal Fool

Christopher Hsee

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22 total
Oakley

Sarah's bonus splurge example perfectly explains mental accounting. It feels like me.

Stewart08

This book helped me realize why I spend my bonus so carelessly compared to my regular paycheck.

Nia

Sarah's bonus splurge story perfectly explains why I save my paycheck but blow windfalls instantly.

India

The story about Sarah blowing her holiday bonus on a trip really showed me how mental accounting tricks our brains into treating windfalls differently.

Cole

This book helps me understand why I spend my bonus on trips instead of saving it like my regular paycheck.

Derrick

Sarah's bonus story hit home hard for me.

Jorge

The story about Sarah spending her holiday bonus on a trip really hit home. It shows how easy it is to treat windfall money differently than regular pay. I feel like I do this all the time without even thinking about it. The book explains this mental accounting bias perfectly with simple examples that anyone can relate to. It makes me want to check my own spending habits right now.

Tamara

Sarah's story about splurging on a bonus hit home for me, showing how mental accounting tricks our brain into treating windfall cash differently from regular paychecks.

Carlton

Sarah's story about the bonus feels so real, it's easy to see how mental accounting tricks us into spending differently than we should.

Chiara

I thought I was saving smart but realized my bonus was just free money I couldn't control once it hit my account.

Forrest07

The story of Sarah spending her holiday bonus on a trip instead of saving it really showed me how mental accounting tricks us.

Zachariah

The sunk cost fallacy section about the Motorola Iridium project and toxic relationships helped me stop clinging to bad decisions.

Buck18

The explanation of mental accounting using the freelance student example really made me see how I treat bonus money differently than my salary.

Carole

I realized why I spend bonuses differently than my paycheck.

Rudy07

Sarah's bonus story made me realize why I splurge on gifts while saving on groceries.

Jeffery

Finally a book that explains why I save everything from my paycheck but spend all my bonus immediately.

Jade8

Sarah's bonus splurge perfectly explains why I save paychecks but blow windfalls on things I never buy.

Kenya

The story about Sarah spending her bonus on Aspen feels so real, I immediately thought of my own holiday splurges.

Evie07

Sarah's bonus splurge perfectly illustrates mental accounting and how we treat windfalls differently.

Hank

The mental accounting example about freelance gigs versus lump sums really clarified how we treat money differently.