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Salt Sugar Fat
In *Salt Sugar Fat*, investigative journalist Michael Moss pulls back the curtain on the $1 trillion processed food industry, revealing how corporations weaponize the science of taste, neuroscience, and consumer psychology to hook Americans on products loaded with salt, sugar, and fat. Through riveting case studies—from Coca-Cola’s global expansion and Kraft’s Lunchables to cereal giants’ battle for kid consumers—Moss exposes how industry scientists like Howard Moskowitz identified the "bliss point" of flavor, the exact ratio of these three ingredients that triggers intense, repeated cravings. He also unpacks the industry’s aggressive pushback against health regulations, from lobbying against salt limits to using tobacco-style marketing tactics to boost sales. Blending rigorous research with gripping storytelling, the book lays bare the hidden costs of our hyper-processed diet: skyrocketing rates of obesity, hypertension, and diabetes, while empowering readers to make more informed food choices by understanding the forces shaping their cravings.
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