




The examples of Kodak and Krispy Kreme really show why temporary success fails without a real economic moat to protect profits from competitors over the long term.

Your Review





The examples of Kodak and Krispy Kreme really show why temporary success fails without a real economic moat to protect profits from competitors over the long term.





Dorsey explains why Krispy Kreme failed, showing how copying a recipe destroys value instead of building lasting wealth.





Dorsey explains how to spot real economic moats using clear examples like Krispy Kreme and Kodak, helping investors avoid temporary traps.





Pat Dorsey explains that temporary success often looks like real value, but without a structural moat, companies like Krispy Kreme eventually crash. His examples of fake advantages versus true economic moats help investors avoid costly traps. I learned that relying on great products or celebrity CEOs is dangerous because competitors can copy them quickly. The book emphasizes looking for intangible assets, high switching costs, and network effects instead. Dorsey uses clear U.S. company examples to show how switching costs lock customers in, making them stay even when better deals exist. He also warns about four warning signs that a moat is crumbling, like technological disruption or customer pushback on price hikes. Understanding these signs helps investors sell before a stock loses all value. The guide to calculating ROIC is practical for spotting consistent long-term winners. By focusing on structural strength rather than hype, readers can build resilient portfolios that outperform the market over decades. This book is essential for anyone tired of chasing trends.





This book helped me finally understand why I lost money on hot stocks before.





Dorsey explains why chasing market share or celebrity CEOs fails, using Kodak and Chrysler examples to show how temporary wins trap investors without structural advantages, while true moats like brand or switching costs protect profits long term.





Pat Dorsey explains how to spot real economic moats versus fake ones like popular products or high market share. The examples of Kodak and Chrysler help clarify why temporary success isn't enough. I now understand that only structural advantages like intangible assets or switching costs protect profits long term, so I can avoid chasing hot stocks that will eventually crash when competitors copy their ideas or trends fade away completely.





Reading about how Kodak lost its moat when digital cameras appeared was a sobering reminder that even strong brands can fail.





The example of Krispy Kreme falling after competitors copied their recipe really shows why temporary success isn't enough.





I found the section on fake moats very useful. Dorsey shows how great products or market share alone don't protect profits. This helped me stop chasing trends and focus on real competitive advantages.





I learned that market share alone is useless if a company can't stop rivals from copying its product or stealing customers.





Finally a book that explains how to find real value without getting tricked by hype.





The four-step process for finding moat stocks using ROIC and P/E ratios is a practical tool I can actually use today.





The book is useful but feels a bit dry for someone who just wants quick tips instead of a deep dive into financial data.





Dorsey explains how to spot fake moats like trendy products or market share, using clear examples like Krispy Kreme and Kodak to show why temporary success isn't enough. He teaches investors to look for structural advantages instead, focusing on long-term ROIC consistency rather than celebrity CEOs or short-term hype. This approach helps avoid costly value traps where companies crash after their initial popularity fades, ensuring you build a resilient portfolio that generates steady profits even when competitors try to copy successful products or enter new markets.





Not convinced.





The explanation of network effects using American Express and Microsoft made it clear why some companies stay dominant for decades.





Understanding the difference between a real economic moat and fake advantages like a hot product changed how I think about investing.





The idea that great CEOs can't build a moat from scratch if the business structure is weak felt surprising and important.





Finally, a clear guide that helps me stop chasing hot stocks and focus on real structural advantages instead.