True Needs: Reader Reviews & Ratings

Rita2026-10-18 10:43

The restaurant example really hit home for me, showing how digging deeper than surface complaints solves real problems.

Jorge2026-10-08 11:50

This book taught me that asking 'why' five times reveals the real problem behind what users say they want.

Deirdre2026-10-03 06:27

The FlexFit story really hit home because it shows how confusing choices make people quit even when they want the product.

DJ2026-10-03 01:11

The restaurant example about digging past wait times really helped me see why customers leave.

Christina2026-09-16 14:00

The FlexFit story really hit home because it shows how adding more options confused users instead of helping them find quick workouts.

Tia862026-09-05 23:22

The restaurant example about wait times really showed me how digging past surface complaints reveals the real emotional need for feeling valued.

Antoinette2026-09-05 06:47

The FlexFit example really hit home for me. It shows how confusing more options with actual needs leads to decision fatigue instead of helping users save time.

Grady2026-09-02 10:27

Thought-provoking with room for debate. Thumbs up.

Susanne2026-08-29 07:29

The FlexFit case study really hit home for me since I've seen this mistake happen before with my own small business.

Clinton2026-08-28 08:28

The restaurant example about wait times really clarified how digging past complaints reveals the actual emotional need.

Will992026-08-23 04:42

This book helped me realize that users want convenience, not just more options, saving my startup from a costly mistake.

Gregg2026-08-22 19:01

The FlexFit story really hit home for me because I've seen too many teams build exactly what users ask for instead of what they actually need.

Gene862026-08-21 01:24

Aligning solutions with true needs using the matrix helped TaskFlow reduce setup time significantly by focusing on quick wins instead of complex features users didn't need.

Cathy2026-08-18 00:45

The restaurant example really hit home for me because I worked in hospitality. It showed how waiting isn't just about speed but about making customers feel valued and reducing stress during their family dinner. This surface vs root mapping tool is super practical for spotting those hidden emotional needs that surveys often miss. I feel like I finally understand why my team keeps solving the wrong problems by focusing only on the obvious complaints instead of digging deeper into the real motivations behind them. The book gives clear steps to avoid wasting resources on features nobody actually needs, which is a huge relief for anyone trying to build something that truly resonates with users.

Dixie232026-08-15 08:23

The Thread and Tote case study shows how observing behavior reveals needs surveys miss, proving that validation prevents building unwanted features.

Fran2026-08-14 05:25

The FlexFit example perfectly shows how confusing surface wants with real needs leads to failure.

Garrett2026-08-09 00:42

The idea that users often don't say what they actually do is a powerful insight for any business.

Wendy862026-07-31 17:01

The FlexFit story really shows how confusing surface wants with true needs leads to failure for startups.

Crystal232026-07-31 10:29

The restaurant example really clarified how waiting times hide a deeper need for feeling valued, which changed how I view customer complaints.

Tia2026-07-28 17:46

The restaurant example about wait times really clarified why just serving food faster wasn't enough for frustrated families.